Product and apparel designers spend countless hours brainstorming, ideating, and perfecting new products. If you’ve ever been around the process, it’s truly astounding to watch an idea take flight from a little seed into a mass produced item available for purchase around the world.
There’s another side to product design, however, that’s not nearly so creative. We’re referring, of course, to all the steps it takes to bring a product to life through the manufacturing process. It’s crucial for getting your product out into the world, and yet, it’s also not the kind of thing any designers are having, “Aha!” moments in the shower about.
Still, it has to be done. Here are all the steps to get from A (apparel ) to Z (zippers)—with a few arguments along the way on why you might want to go ahead and outsource the bulk of this work to a third party.
1. Perfect Your Tech Pack
Your tech pack is the cornerstone of the apparel manufacturing process. It's not just a document; it's a primary communication tool with the cut and sew manufacturer (the manufacturer who cuts and sews together your apparel) and components manufacturer (the manufacturer who makes the component parts, such as buttons and zippers). Taking the time to create a good tech pack will increase the likelihood the cut and sew manufacturer will deliver your product as desired the first time.
Here’s how to do it right:
- Create detailed sketches: Include front, back, and side views. Add close-ups of intricate details like pockets, collars, or unique stitching.
- Fabric specifications: List the exact fabric composition (e.g., 95% cotton, 5% elastane), weight (e.g., 180 gsm), and any special treatments or finishes.
- Color codes: Use Pantone color codes for accuracy. Include color codes for main fabric, lining, and trims.
- Measurements and sizing: Provide a detailed size chart with all relevant measurements. Include grading rules between sizes.
- Trim details: Specify all trims (buttons, zippers, labels) with exact sizes, materials, and placement.
- Construction notes: Detail the type of seams, stitch length, and any special construction techniques.
Once you have a tech pack together, working with MakeMine is easy. You’ll simply login, upload your tech pack, and it’s off the races. And if you need help putting your tech pack together, no worries. We know what makes a good tech pack—one that will be most successful with cut and sew manufacturers—and we’ll guide you there.
2. Source the Right Materials
Material selection can make or break your design. At MakeMine, we consider all of the below—and we add on considerations based on what you’re looking for.
- Quality assessment: Quality is a top tier consideration in any given apparel production order. No production should move forward until you’ve found a “golden sample,” which ensures you’ve requested and received fabric swatches, and that the manufacturer has tested for colorfastness, shrinkage, and wear.
- Sustainability: Eco-consciousness is increasingly important to consumers and brands alike. That said, every material comes with its own costs—even if it’s organic cotton or bamboo, there’s the consideration of how much water goes into growing them. If sustainability is a priority for your brand, spend time researching the various ecological benefits of costs of each material selected.
- Cost analysis: MakeMine has relationships with multiple suppliers to provide our customers with numerous options. Cheaper often isn’t better, and in many cases can wind up costing more in terms of returns, errors to the product in the production run, and so forth. What’s more, there are often discounts to be negotiated—if you have a good sourcing agent on your side with leverage and expert knowledge on things like supplier certifications. In that way, it’s best to think about the cost of materials in terms of the full range of costs in context, rather than isolation.
- Backup options: Supply chain disruptions are for real, and it always pays to have alternative materials in mind in case anything goes awry.
3. Find the Right Manufacturing Partner
Choosing the right cut and sew manufacturer is crucial. Here's how to make an informed decision:
- Research: Use online directories, trade shows, and industry networks to find potential partners.
- Specialization: Look for manufacturers experienced in your specific type of garment. A t-shirt factory might not be the best choice for tailored suits.
- Capacity: Ensure they can handle your desired quantity without compromising on quality or timeline.
- References: Ask for and check references from other designers or brands they've worked with.
- Site visits: If possible, visit the factory in person. This gives you insight into their operations and working conditions.
- Communication: Choose a partner with clear, responsive communication. Language barriers can lead to costly misunderstandings.
- Compliance: Verify their compliance with labor laws and ethical manufacturing standards.
- Sampling process: Evaluate their sampling process. A good manufacturer should be able to produce high-quality samples efficiently.
4. Understand Minimum Order Quantities (MOQs)
MOQs can be a significant hurdle for new designers. Here's how to navigate them:
- Negotiation strategies: Offer to pay a higher price per unit for a lower MOQ. Some manufacturers might agree if they see long-term potential in the partnership.
- Mix and match: See if you can meet MOQs by combining different styles or colorways.
- Local manufacturing: Smaller, local manufacturers often have more flexible MOQs. They might be more expensive per unit, but could be more suitable for small runs.
- Cut and sew services: These services often have lower MOQs than full-package production.
- On-demand production: Explore print-on-demand or made-to-order services for certain types of garments.
- Group orders: Consider partnering with other small designers to meet MOQs together.
Remember, as your brand grows and order volumes increase, you'll have more negotiating power with manufacturers.
5. Prioritize Quality Control
Quality control is not a single step, but an ongoing process:
- Set standards: Develop a comprehensive quality standards document. Include acceptable tolerances for measurements, color matching, and construction details.
- Pre-production samples: Always request and approve pre-production samples before authorizing full production.
- In-line inspections: If possible, have someone inspect the garments during production, not just at the end.
- AQL (Acceptable Quality Limit) inspections: Use statistical methods to inspect a sample of the production run.
- End-of-line inspections: Conduct thorough inspections of finished goods before they leave the factory.
- Third-party inspections: Consider hiring a third-party quality control service for unbiased assessments.
- Feedback loop: Establish a system to feed quality issues back into your design and tech pack process for continuous improvement.
6. Plan Your Timeline Realistically
Time management is crucial in apparel manufacturing. Here's how to plan effectively:
- Development timeline: Allow 2-4 weeks for sampling and revisions.
- Production lead times: These can vary widely, from 4-12 weeks depending on the complexity of the garment and the manufacturer's capacity.
- Shipping times: For overseas production, sea freight can take 3-6 weeks. Air freight is faster but more expensive.
- Customs clearance: This can take a few days to a couple of weeks, depending on the country and any potential issues.
- Seasonal considerations: Be aware of manufacturing slowdowns during holidays like Chinese New Year.
- Buffer time: Always add at least 2-4 weeks of buffer to your timeline for unexpected delays.
Create a detailed production calendar and share it with all stakeholders to keep everyone aligned.
7. Understand Costs and Pricing
A clear understanding of costs is essential for pricing and profitability:
- Cost breakdown: Request a detailed cost breakdown from your manufacturer, including materials, labor, overheads, and any additional charges.
- MOQ impact: Understand how different order quantities affect your per-unit cost.
- Shipping costs: Factor in not just the primary shipping cost, but also potential customs duties, taxes, and handling fees.
- Hidden costs: Be aware of potential hidden costs like storage fees, currency exchange rates, and payment transfer fees.
- Pricing strategy: Determine your pricing strategy (keystone, MSRP, etc.) based on your target market and brand positioning.
- Margin analysis: Ensure your pricing allows for a healthy profit margin after all costs are accounted for.
- Cost reduction strategies: Explore ways to reduce costs without compromising quality, such as ordering in larger quantities or finding more efficient shipping methods.
8. Protect Your Intellectual Property
Safeguarding your designs is crucial in the competitive fashion industry:
- Design patents: Consider filing design patents for truly unique and innovative designs.
- Trademarks: Register trademarks for your brand name and logo.
- Copyright: While clothing designs generally can't be copyrighted, unique prints or patterns can be.
- Non-disclosure agreements (NDAs): Use NDAs when sharing designs with potential manufacturers or partners.
- Selective information sharing: Only share what's necessary. Consider using watermarks on digital files.
- Manufacturer vetting: Research potential manufacturers thoroughly. Check their reputation for respecting IP rights.
- Regular monitoring: Keep an eye on the market for potential copies of your designs.
- Legal support: Establish a relationship with a lawyer specializing in fashion and IP law.
9. Stay Involved in the Process
Active involvement can prevent issues and ensure quality:
- Regular check-ins: Schedule weekly calls or emails with your manufacturer during production.
- Progress photos: Request photos at key stages of production.
- Production milestones: Set clear milestones and follow up on them.
- Open communication: Encourage your manufacturer to report any issues or concerns immediately.
- Factory visits: If possible, visit the factory during production. This shows your commitment and allows you to catch any issues early.
- Relationship building: Build a positive relationship with key personnel at the factory. This can lead to better service and prioritization of your orders.
10. Be Prepared to Iterate
The first production run is often a learning experience:
- Detailed notes: Keep thorough notes on what worked well and what didn't in each production run.
- Customer feedback: Collect and analyze customer feedback on your products.
- Continuous improvement: Use insights from each production run to improve your tech packs and design process.
- Flexibility: Be prepared to make changes to your designs, materials, or even switch manufacturers if necessary.
- Small batch testing: Consider producing small test batches of new designs before committing to large orders.
- Post-production review: Conduct a thorough review after each production run. Involve your team and the manufacturer in this process.
Remember, each production cycle is an opportunity to refine your process and improve your products. Stay patient, stay observant, and always be willing to learn and adapt.
By following these detailed tips, you'll be well-equipped to navigate the complexities of apparel manufacturing and bring your designs to market successfully. Good luck with your fashion journey!