Palmer Cheatham is a seasoned designer with over 20 years of experience specializing in lingerie, sleepwear, and womenswear. Formerly a Senior Designer at Victoria’s Secret, she spent over a decade shaping the iconic “Very Sexy” line, blending trend analysis with brand storytelling to create innovative, market-leading designs. Palmer’s career also includes roles at Calvin Klein, where she contributed to the women’s underwear collections, and Twelfth Street by Cynthia Vincent, where she gained experience in design and sales. As a former founder of her own brand, Hoodwink, Palmer showcased her entrepreneurial spirit and mastery of womenswear design. Known for her ability to merge creativity with strategic vision, she consistently delivers designs that resonate with both consumers and brand identity.
The University of Austin | Bachelor of Arts, Studio Art
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